2024年11月24日 星期日

雙十一必學的50個英文單字與片語：提升購物節戰力與外商職場競爭力

每年的雙十一購物節，不僅是消費者瘋狂購物的時刻，更是電商、零售和外商公司展示實力的重要時機。如果你是正在外商工作的專業人士或希望進入外商科技、電商領域的求職者，學會相關的英文單字和片語不僅能提升職場競爭力，還能幫助你更好地理解雙十一背後的商業邏輯。

本文為你整理了雙十一購物節常見的50個英文單字和片語，並結合外商領域的實務應用，帶給你真正的學習價值。



1. 基本購物節相關單字

  1. Shopping Festival - 購物節
    範例："Double 11, also known as the Singles' Day Shopping Festival, is a major event in the retail industry."

  2. Flash Sale - 限時搶購
    範例："Many retailers organize flash sales to boost traffic during the shopping festival."

  3. Discount - 折扣
    範例："How do we communicate discounts clearly in English to international customers?"

  4. Coupon Code - 優惠碼
    範例："Ensure that the coupon codes are easy to understand for English-speaking users."

  5. Limited-Time Offer - 限時優惠
    範例："Limited-time offers create urgency among customers."

  6. Buy One, Get One Free (BOGO) - 買一送一
    範例："BOGO deals are particularly popular during Double 11 sales."

  7. Deal Hunter - 尋找優惠的消費者
    範例："Understanding deal hunters' behavior can help us tailor marketing strategies."

  8. Doorbuster Deals - 開門紅優惠
    範例："These doorbuster deals aim to attract early shoppers."

2. 電商與行銷相關片語

  1. Customer Journey - 客戶旅程
    範例："Mapping the customer journey helps improve user experience during shopping festivals."

  2. Conversion Rate - 轉換率
    範例："Optimizing the website can significantly increase the conversion rate."

  3. Checkout Process - 結帳流程
    範例："Simplifying the checkout process is crucial for reducing cart abandonment."

  4. Abandoned Cart - 被遺棄的購物車
    範例："Email reminders can help recover abandoned carts."

  5. Social Proof - 社會證明
    範例："Displaying customer reviews is a form of social proof that increases trust."

  6. Personalized Recommendations - 個人化推薦
    範例："Using AI to deliver personalized recommendations can boost sales."

  7. Affiliate Marketing - 聯盟行銷
    範例："Many brands collaborate with influencers for affiliate marketing campaigns."

  8. Cross-Selling - 交叉銷售
    範例："Recommending related products is an effective cross-selling strategy."

3. 外商必備專業術語

  1. Market Penetration - 市場滲透
    範例："Double 11 is an opportunity for companies to increase market penetration in Asia."

  2. Gross Merchandise Value (GMV) - 商品成交總額
    範例："The GMV during Singles' Day reached new heights this year."

  3. Supply Chain Management - 供應鏈管理
    範例："Effective supply chain management ensures timely delivery during peak seasons."

  4. Inventory Turnover - 庫存週轉
    範例："Inventory turnover is a critical metric during the shopping festival."

  5. Customer Retention - 客戶留存
    範例："Beyond sales, focus on customer retention strategies post-event."

  6. Last-Mile Delivery - 最後一哩配送
    範例："Efficient last-mile delivery is key to customer satisfaction."

  7. Data Analytics - 數據分析
    範例："Using data analytics to predict sales trends is essential for Double 11 success."

  8. Omnichannel Strategy - 全渠道策略
    範例："An omnichannel strategy ensures a seamless shopping experience."

4. 購物節相關行動策略

  1. Early Bird Offers - 早鳥優惠
    範例："Early bird offers incentivize customers to shop earlier."

  2. Gamification - 遊戲化
    範例："Adding gamification elements to apps keeps users engaged."

  3. Traffic Spike - 流量高峰
    範例："Prepare servers to handle traffic spikes during peak hours."

  4. Upselling - 升級銷售
    範例："Upselling premium versions can increase average order value."

  5. Customer Segmentation - 客戶分群
    範例："Customer segmentation helps target specific buyer personas."

  6. Real-Time Tracking - 實時追蹤
    範例："Real-time tracking of logistics enhances transparency."

5. 面向未來的行業趨勢

  1. Artificial Intelligence (AI) - 人工智慧
    範例："AI-powered chatbots provide instant customer support."

  2. Sustainability - 永續性
    範例："Highlighting sustainability initiatives can attract conscious consumers."

  3. Augmented Reality (AR) - 擴增實境
    範例："AR enhances the online shopping experience by enabling virtual try-ons."

  4. Blockchain - 區塊鏈
    範例："Blockchain ensures transparency in cross-border transactions."

  5. Buy Now, Pay Later (BNPL) - 先買後付
    範例："BNPL options are becoming increasingly popular among younger shoppers."

  6. Predictive Analytics - 預測分析
    範例："Predictive analytics helps anticipate customer needs."

6. 雙十一後的工作重點

  1. Post-Sale Engagement - 售後互動
    範例："Engage customers post-sale to build long-term loyalty."

  2. Customer Feedback - 客戶反饋
    範例："Gathering customer feedback helps refine future campaigns."

  3. Return Policy - 退貨政策
    範例："A clear return policy builds trust with international customers."

  4. Performance Review - 效果回顧
    範例："Conduct a thorough performance review to identify areas for improvement."

7. 外商工作的雙語競爭力

  1. Localization - 本地化
    範例："Localization of marketing materials ensures cultural relevance."

  2. Global Outreach - 全球觸及
    範例："Double 11 is no longer just a Chinese event; it's a global outreach opportunity."

  3. Cultural Sensitivity - 文化敏感性
    範例："Understanding cultural nuances is key when expanding to new markets."

  4. Team Collaboration - 團隊協作
    範例："Cross-border team collaboration is essential during large-scale events."

  5. Scalability - 可擴展性
    範例："Ensure that platforms and systems are scalable to handle global demand."

8. 補充的購物節術語與片語

  1. Pre-Sale Campaign - 預售活動
    範例："Launching a pre-sale campaign can help build anticipation and lock in early orders."

  2. Price Matching - 價格匹配
    範例："Offering price matching ensures competitiveness during Double 11."

  3. Dynamic Pricing - 動態定價
    範例："Dynamic pricing enables retailers to maximize revenue based on demand."

  4. Inventory Shortage - 庫存短缺
    範例："Preventing inventory shortages is a key challenge during shopping festivals."

  5. Customer Lifetime Value (CLV) - 客戶終生價值
    範例："Focusing on CLV ensures long-term profitability beyond Double 11."


對於外商工作者而言，掌握這些詞彙不僅僅是為了雙十一這樣的節日行銷，還能為你的跨國團隊溝通和策略制定提供基礎。例如，Dynamic Pricing 和 Predictive Analytics 是許多科技公司在 AI 領域的重要應用，而 Localization 和 Cultural Sensitivity 則是產品進軍國際市場的核心能力。

希望這篇文章能為你的雙十一策略及職場發展帶來實用的幫助！

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